Invest in your
emotional OS.

Therapy costs $200/session and you'll cancel after three. This costs less than your streaming subscriptions combined. And it actually changes how you show up for your kids.

Monthly
Annual Save 33%
Free
$0
 

Dip a toe in. See if this whole "feelings" thing is for you.

Start Free Gut Check

Why this matters more than you think

90%
of dads say they want to be more emotionally present for their kids
3 min
is all it takes per day to start rewiring generational patterns
30 days
to build the emotional awareness habit that sticks

Based on behavioral psychology research on habit formation (Lally et al., European Journal of Social Psychology, 2010) and emotional intelligence development studies.

Everything you get

No hidden features. No dark patterns. Just what's real.

Feature Free Pro
Daily Gut Check
Unlimited gut checks/day
Streak tracking
Check-in history
Deep-dive EQ modules
Personalized growth tracks
Community access
Streak rewards & milestones
Pattern-breaking exercises
Anonymous progress insights

Real questions from real dads

(Fine, we made some up. But these are the ones you're thinking.)

Is this therapy?

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No. Therapy is great. Go to therapy if you can. DadGuts is more like emotional CrossFit — short daily exercises that build your emotional intelligence muscle over time. Think of it as the thing you do between therapy sessions, or if therapy isn't your thing yet, the thing that gets you comfortable with the idea.

Will anyone see my responses?

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Absolutely not. We don't collect your name, email, or any personal info. Your responses are linked to a random anonymous ID that even we can't trace back to you. No accounts, no logins, no data selling. Ever. This is the opposite of how tech usually works, and we're proud of it.

I'm not really the "talk about feelings" type.

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Perfect. Neither were we. That's literally why DadGuts exists. It's designed for dads who'd rather have a root canal than a heart-to-heart. The humor is the gateway. Three minutes of laughing at yourself while accidentally growing as a person. Before you know it, you're breaking generational patterns and still think you're just here for the jokes.

What if I miss a day?

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Your streak resets, but your growth doesn't. Life happens — kids get sick, work explodes, you fall asleep at 8pm watching Bluey. Just come back the next day. The prompts cycle every 30 days, so you'll never "fall behind." There's no such thing as being late to your own emotional development.

$9.99/month? I spend more than that on coffee.

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Exactly. One fancy latte per month to become the dad your kids actually want to talk to at dinner. Or save 33% with annual and it's basically $6.67/month. That's less than a single beer at a restaurant. Your relationship with your kids is worth more than a Tuesday afternoon IPA. (The IPA is fine too. We're not judging.)

Can I cancel anytime?

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Yes. No contracts, no guilt trips, no passive-aggressive "we're sad to see you go" emails. Cancel in two clicks. But honestly? The dads who stick around for 30 days tell us it's the best money they've ever spent on themselves. And dads don't say that about much.

Not ready for Pro?

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Your kids won't remember
your salary.

They'll remember how you made them feel. Start building that legacy today — three minutes at a time.

Start Your First Gut Check