Pricing
Therapy costs $200/session and you'll cancel after three. This costs less than your streaming subscriptions combined. And it actually changes how you show up for your kids.
Dip a toe in. See if this whole "feelings" thing is for you.
The full toolkit. Because one gut check a day is just the warm-up.
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No hidden features. No dark patterns. Just what's real.
| Feature | Free | Pro |
|---|---|---|
| Daily Gut Check | ✓ | ✓ |
| Unlimited gut checks/day | — | ✓ |
| Streak tracking | ✓ | ✓ |
| Check-in history | ✓ | ✓ |
| Deep-dive EQ modules | — | ✓ |
| Personalized growth tracks | — | ✓ |
| Community access | — | ✓ |
| Streak rewards & milestones | — | ✓ |
| Pattern-breaking exercises | — | ✓ |
| Anonymous progress insights | — | ✓ |
FAQ
(Fine, we made some up. But these are the ones you're thinking.)
No. Therapy is great. Go to therapy if you can. DadGuts is more like emotional CrossFit — short daily exercises that build your emotional intelligence muscle over time. Think of it as the thing you do between therapy sessions, or if therapy isn't your thing yet, the thing that gets you comfortable with the idea.
Absolutely not. We don't collect your name, email, or any personal info. Your responses are linked to a random anonymous ID that even we can't trace back to you. No accounts, no logins, no data selling. Ever. This is the opposite of how tech usually works, and we're proud of it.
Perfect. Neither were we. That's literally why DadGuts exists. It's designed for dads who'd rather have a root canal than a heart-to-heart. The humor is the gateway. Three minutes of laughing at yourself while accidentally growing as a person. Before you know it, you're breaking generational patterns and still think you're just here for the jokes.
Your streak resets, but your growth doesn't. Life happens — kids get sick, work explodes, you fall asleep at 8pm watching Bluey. Just come back the next day. The prompts cycle every 30 days, so you'll never "fall behind." There's no such thing as being late to your own emotional development.
Exactly. One fancy latte per month to become the dad your kids actually want to talk to at dinner. Or save 33% with annual and it's basically $6.67/month. That's less than a single beer at a restaurant. Your relationship with your kids is worth more than a Tuesday afternoon IPA. (The IPA is fine too. We're not judging.)
Yes. No contracts, no guilt trips, no passive-aggressive "we're sad to see you go" emails. Cancel in two clicks. But honestly? The dads who stick around for 30 days tell us it's the best money they've ever spent on themselves. And dads don't say that about much.
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They'll remember how you made them feel. Start building that legacy today — three minutes at a time.
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